Prism & Pixel
Prism & Pixel
Overview
Creating a dynamic motion identity system for a digital design studio to be used across their website and social media.
Challenge
Their static branding felt "flat" and failed to showcase their innovative edge in a fast-moving digital landscape.
Approach
We focused on "Liquid Geometry"—using fluid transitions and rhythmic shapes to symbolize the studio's adaptability and creativity.
Execution
Created a library of animated icons, a 5-second signature logo reveal, and high-energy transitions for their showreel using 2D and 3.5D techniques.
Result
Social media engagement increased by 110%, and the new animated logo became a core recognizable asset of their brand DNA.
Category
Motion Graphic
Client
Prism & Pixel
Team
Shen Anderson
Location
New York
Year
2024

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